Both organic and paid social strategies play vital roles in a successful social media marketing plan — but they serve different purposes.
Organic social media focuses on building genuine relationships, nurturing community engagement, and increasing brand loyalty over time without spending money on ads. It’s ideal for establishing trust, sharing valuable content, and fostering long-term connections with your audience.
📢 Organic social media: This involves using free tools and features offered by platforms like Facebook, Instagram, and LinkedIn to engage with your audience. It helps build brand awareness, foster loyalty, and create community through regular content, replies, and customer interaction.
💰 Paid Social Media: Paid social includes sponsored posts, social media ads, and promoted content designed to reach new audiences beyond your existing followers. These campaigns are highly targeted and ideal for lead generation, conversions, and brand visibility at scale. When used together, organic and paid strategies create a well-rounded approach that increases both reach and engagement. At GrowNotch, we tailor your social media marketing mix to fit your goals and budget — with proven results.
